Video creation is one of those things a lot of people seem to believe you have to be a super genius mad scientist to be able to pull off, but nothing could be further from the truth. Absolutely anyone who can use a computer can create a video with the tools and resources that are available today.
A lot of people who feel video creation is extremely technical are those who have seen software like Adobe After Effects and other software that is complex to use. However, you don’t need to add these high end effects to your average video.
You’re not looking to create the next Lord of the Rings movie. Marketing videos should be simple and to-the-point.
Because you only need relatively simple videos, you can use simple software. There are tons of resources you can use to create videos, and many of them are so easy to use that even children are able to use them successfully.
Video Creation Process
In this post series, you’re going to learn about some of the tools and resources you can use to create amazing videos that look completely professional and get results without spending a fortune on complicated software or outsourcing the video creation and spending hundreds of dollars.
So let’s get started.
Choose a Type
The first thing you must do is figure out what type of video you want to create. To do that, you need to ask yourself a few basic questions.
- What is the purpose of your video?
- Is it purely for marketing on sites like YouTube?
- Is it for a sales page?
- Is it an educational video you’ll be selling?
Different types of video require different video creation methods, different elements (such as photos, video clips, voice over, music, etc.) and different techniques.
Here are some different types of videos you may want to create
Marketing Video – A marketing video is meant to sell a specific product via sites such as YouTube. Think of this type of video as a television commercial.
Sales Page Video – A sales page video is a bit like a cross between a movie trailer and a television commercial. Its purpose is to excite potential customers, present some basic information about the product, and assist in the sales process.
A sales page video can also be submitted to sites like YouTube, however due to its nature, it won’t be as effective without the aid of the sales page.
Educational Video – An educational video is typically created for one of two purposes. It is either meant to be a free video uploaded to sites like YouTube in order to generate traffic, or it is meant to be sold in some way (such as on Udemy, ClickBank, or in a membership site.)
Video Blog Posts – You may also want to create a post for a vlog that could be informative, instructional, present industry news, interview someone, or it could just be entertaining.
There are other types of video you may want to create, but these are the most popular for the average marketer.
Once you know what type of video you want to create, and what the purpose of that video is, you will be able to choose the best tools and resources for creating that video.
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How to be a Successful Content Creator with Video Marketing
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