How to Use Digital Products to Become a Client Magnet

In today’s post we are going to dive into two important areas that you need to consider if you have future expansion plans to grow your business: the prices you should charge and how to use digital products to become a client magnet.

Deciding what you need to charge to become a client magnet

If you’ve decided to become a VA who strictly writes and uploads blog posts on the side, part time – never expanding or outsourcing because you can afford to charge clients less (and write less) than the single mom VA with three children and no other source of income, who desperately needs to expand her business and client list as quickly as possible – you may be doing yourself and your profession a disservice.

Your unique fee formula shouldn’t be based solely on need, of course: It should also based on:

• The expenses you are going to incur as you expand
• What your competitors are charging
• What the market will bear
• Your unique mix
• The added value you bring to your services
• Your unique experiences and skills

Knowing where you’re going will help you plan your expansion and client acquisition much more intelligently – at a pace (and price) that feels comfortable to both you and your clients. (In fact, under charging will land you the most demanding type of client.)

Offering Alternatives to Become a Client Magnet

There is one other strategy you can employ that has two-fold benefits to become a client magnet: Not only will it create passive income for you, but it can also help attract – and satisfy – paying clients.

Create digital products or resources your clients can self-serve themselves. Then you can:

a) Reach a different segment of your target market
b) Let your products or resources work for you (and generate income)

You only have to create your digital products of eBooks, template, courses, packages or reports once. And then they can be sitting on your Products page, ready over and over again, twenty-four hours a day, for people to buy.

(You can also install PayPal or shopping cart buttons for your service packages too.)

Letting Products and Resources Work towards Creating Clients

And here’s one more truth about creating client-slanted resource products: The client that buys your Press Release Template package is often the client that returns six months or a year down the road to hire you for your premium services.

Your product or product pack acted as a “sampler” of your competence and expertise. If you’ve branded your templates with your name, website URL and contact details, she will feel very comfortable with you – the VA or copywriter who let her buy such a valuable resource at such a great price.

This creates trust and goodwill – and ultimately, not too far down the road, it can segue into a strong business relationship.

If your customer only buys your product and never returns, you still win: You’ve made money from customers on work already done… all while you were busy producing work for actual current clients.

See an example of a digital product on this website.
Click here for Engineer Your Celebrity

Your Sign-up Incentive:

You can also use your sign-up incentive in the same way to become a client magnet. Offer people who visit your website a highly-focused digital product that supplies their most immediate need – which when you research it, often turns out to be learning what benefits they will reap from outsourcing to you.

See an example of a sign up page on my website.
Click here for 10 Things Your Virtual Assistant Must Do for Your Website to be Found Online

That report or template should be free (and branded with your contact information) – something they receive in exchange for being added to your list of subscribers who receive your newsletter.

The beauty about having a list of subscribers? You can…

• Stay in touch with potential clients
• Offer them products that might be helpful
• Build a relationship – as well as trust
• Create a position for yourself as their favoured [your business type] expert
• Keep them abreast of changes to your business

Having a newsletter often means that the one piece you were missing in your subscriber’s unique jigsaw puzzle clicks into place – and they hire you. (It’s not just about when they are ready for your services: It’s also about when you are ready for that particular client.)

Always keep in mind that landing clients is often more a question of investment than of one single jerk of the fishing line.

• With some clients, you land them – then build the relationship
• With other clients, you build the relationship – then land them

And with every success, make note of what you did, how it worked – and why you think it did so.

You can use your experience to hone your website (and content elsewhere on the net) and become a client magnet till you really are in the position of having to turn away clients, or hire staff or outsourcing contractors. But if you turn them away, make sure you provide alternatives (such as your templates or other products).