Tag: thought leader

  • Everyday Leadership: It’s An Inside Job

    Everyday Leadership: It’s An Inside Job

    Too often, we believe that leadership is the domain of those with recognized authority, and the title to go with it: CEOs, association presidents, conductors, mayors. As such, we don’t see the everyday leadership that is present in our lives.

    David sparked a fruitful conversation around waste when he gently asked the cafeteria manager at his workplace whether food might be served without unnecessary containers or wrapping, unless requested.

    Susan worked a whole year to bring a group of high school students from New Zealand to the United States to train other students in an effective form of peer mediation.

    (more…)
  • How to Position Yourself as a Thought Leader in Your Niche

    How to Position Yourself as a Thought Leader in Your Niche

    There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing.

    The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve?

    Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

    (more…)