Tag: relationship with customers

In today’s post we’ll talk about how to stay in touch with customers.

I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

1. When he has a kid graduating from college or high school and we get an invitation.
2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.

You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.