Tag: promote your product

  • Finding Opportunity in Difficult Times

    Finding Opportunity in Difficult Times

    We are living in a tough economic market. Despite the difficulties we are facing, we can still look to finding opportunity in these moments.

    “Oh dear!” cried Chicken Little, “the sky is falling…”

    The expression “the sky is falling” has become synonymous with a person jumping to an irrational conclusion and working everyone they meet into a panic. It can be argued that this is happening with the current economic situation—the public is being whipped into mass hysteria.

    Whether or not you believe the economic “sky” is falling (or that it’s already crashed around you), tough times have always provided great (and lucrative) opportunities. The trick is to know what to look for.

    So, how do you find opportunity during these tough times?

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  • Important Reasons Why You Can’t Rely on Others to Promote Your Product

    Important Reasons Why You Can’t Rely on Others to Promote Your Product

    You may think that with a strong affiliate program behind you, you don’t need to do any buildups or marketing to promote your product because your affiliates will do it for you. Nothing could be further from the truth.

    Any published author, with the exception of the big names like Grisham, Macomber, King, and Patterson, know that you have to be your own best marketer and salesperson. Even if your publisher says they’ll market your book, you can’t count on their efforts alone.

    Promote Your Product

    The same is true for information marketing. The biggest push needs to come from you, not from your affiliates. The sales they make need to be gravy, not the meatloaf, if you follow my metaphor.

    The more buzz you can generate about your product, the more your affiliates will want to take part in the feeding frenzy by promoting alongside you, and offering the latest and greatest product on the virtual block.

    Here’s a short list of ways you MUST promote your information product:

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