Tag: information marketers

  • Don’t Be Sorry: Never Treat Customers as Expendable

    Don’t Be Sorry: Never Treat Customers as Expendable

    One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a percent! Here’s why to never treat customers as expendable.

    But the problem with dealing with numbers that large is that you can view any one particular customer as unimportant. You might think, “Well, it doesn’t matter if so-and-so is unhappy because there are 999,999,999 other people I can sell to.” In a way, that’s true. But in an even more important way, it’s not.

    Treating Customers as Expendable

    When information marketers treat their customers as expendable, or easily replaced, you lose something valuable. You lose the trust of your market.

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  • Why You Need to Have An Affiliate Network

    Why You Need to Have An Affiliate Network

    You probably already know that an affiliate network is a group of individuals who market your products on your behalf, and in return receives a commission on each sale they send your way. Commissions in the information marketing world can range from 50-75 percent, and sometimes can be as much as 100 percent.

    Many information marketers forego the affiliate network tactic for two main reasons:

    1. They think they will earn more money if they sell themselves.
    2. They think it takes too much time or is too difficult to set up an affiliate program.

    Let’s look at these one at a time:

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