In today’s post we’ll talk about how to stay in touch with customers.
I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:
- When he has a kid graduating from college or high school and we get an invitation.
- When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
- When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.
You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.
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