Welcome to the fourth lesson in the Kindle Publishing for Beginners crash course. Well, we’re winding down to the end of this short course, but we still need to go over a few things to market your Kindle book before you can start publishing your own books for Kindle.
Today we are going to jump right in and talk about how to market your Kindle book effectively for maximum profits.
As we have been discussing, Amazon is a popular website that receives Massive amounts of traffic every day, but just because you have your book for sale on Amazon doesn’t mean it will sell itself.
You’ll still have to do your part to promote your book and generate interest, so that you can sell as many copies as possible.
So, how do you market a Kindle book?
You can start by setting a website or blog is specifically for the purposes of marketing your book. Make sure that you use good search engine optimization techniques on your sales page. This involves the using proper keywords, phrases and informative content on your pages.
Click here to see the web page on my website for my Kindle book.
Use customer testimonials on your sales page. When selling a Kindle Book on Amazon.com, buyers will review your ebook. Unfortunately, it is difficult to get started. Some buyers don’t want to purchase a book without reading reviews first. If you don’t have any, they may move on.
To prevent this from happening find several people (friends, family, coworkers) and provide them with a free copy of your book. Ask them to please post their reviews on Amazon after they are finished reading it.
Don’t be shy; become active in online communities, forums and blogs. Join in on discussions or create your own. Look for forums that have a buy, sell, or trade section, list your Amazon Kindle book for sale and create a link to the sale page.
If signatures are allowed, create a catchy slogan for your Amazon Kindle book and make the link clickable, leading to your Amazon.com sales page.
Social Networks to Market Your Kindle Book
Check out social networks like:
This is one of the most unusual social networking sites in that they allow you to “tweet” people in messages of 140 characters or less throughout the day. People listen to these tweets and try to follow you around as your being active in your life. So, in a way it’s like blogging, but in micro bursts.
The whole idea behind twitter is that if something really interesting is happening in your life, your updates may end up getting a massive audience. People have generated a large audience through simply detailing how they are laid off and the process of leaving their job, being present during a news-worthy event, or simply having interesting personalities that make the day unusual.
Another great resource is Facebook. This social networking site used to be for college student networking, but it has grown up to be used by anyone, including people interested in Internet marketing.
The premise of Facebook is to develop a network of friends. These friends should have common interests and be ready to convert from friends into customers, with the right know how.
- Mix.com
This is a search engine and social networking site in one. You can go in and add new pages to the search engine by downloading the Mix toolbar and giving it a thumbs up. This page will be randomly served to other people using the search engine to discover new sites.
The more thumbs up a site has, the more popular it can become. So, get your family, friends, and neighbors to give your pages a thumbs up too, if they’re online. That way you start to generate some interest for links to your ebook offerings.
This same Kindle strategy can work for you on other social networking sites like Reddit. So, once you understand how social networking works, you can start to try to get more attention by gathering people who want to read your work or give it a thumbs up, or even a good review.
All these strategies help to rank your content better in social networking sites.
Podcasts, Videos and Flickr for your Kindle Strategy
Once you get comfortable with text-based sites, you may want to try to develop your own podcast, video, or even Flickr photo account. Places like YouTube have a massive audience and if you get your video highly ranked, commented, and then add a link to your URL at the end of the video, you can create enormous interest in your ebook.
Just remember that most people who will buy your ebook will want to either solve a problem, be entertained, or learn something they didn’t know before. So, your videos should help get them started and then offer them the full package by telling them to buy your ebook.
Just like Kindle offers people samples of your ebooks, the video or podcast should be thought of as a sample of your products and services. Try not to go off track with subjects that may be incredibly popular, but don’t relate to your book topic at all.
You may generate an audience, but they won’t buy the book unless it is a topic they are interested in the first place. So, make your videos are targeted to support the market your Kindle book.
If you don’t want to create your own video or podcast, don’t worry. You can find someone else who is willing to interview you, create some content for you for a small fee, or maybe even show you how to use screenshots so you don’t need to smile into the camera yourself.
Here is an example of an interview I took part in – a great example to market your Kindle book.
Either way, there are plenty of different options on how to create different type media that appeals to whole different subset of the Internet and can create great sales opportunities to market your Kindle book.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.
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