Category: Sales Funnel

  • A Big Dose of Reality – You Need to Stay in Touch with Customers

    A Big Dose of Reality – You Need to Stay in Touch with Customers

    In today’s post we’ll talk about how to stay in touch with customers.

    I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

    1. When he has a kid graduating from college or high school and we get an invitation.
    2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
    3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.

    You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.

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  • The Truth About What a High Producing Sales Funnel Looks Like

    The Truth About What a High Producing Sales Funnel Looks Like

    Let’s take a look at what a high producing sales funnel looks like.

    Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG!

    Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s the secret of how they do it:

    They have a sales funnel in place.

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