Category: Customer Relationships

  • Don’t Be Sorry: Never Treat Customers as Expendable

    Don’t Be Sorry: Never Treat Customers as Expendable

    One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a percent! Here’s why to never treat customers as expendable.

    But the problem with dealing with numbers that large is that you can view any one particular customer as unimportant. You might think, “Well, it doesn’t matter if so-and-so is unhappy because there are 999,999,999 other people I can sell to.” In a way, that’s true. But in an even more important way, it’s not.

    Treating Customers as Expendable

    When information marketers treat their customers as expendable, or easily replaced, you lose something valuable. You lose the trust of your market.

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  • A Big Dose of Reality – You Need to Stay in Touch with Customers

    A Big Dose of Reality – You Need to Stay in Touch with Customers

    In today’s post we’ll talk about how to stay in touch with customers.

    I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

    1. When he has a kid graduating from college or high school and we get an invitation.
    2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
    3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.

    You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.

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