Category: Content Marketing

Increasing Online Sales with Content Marketing

The simple task off adding quality content to a site can mean the difference between generating more sales or driving away prospective customers. Creating something unique and creative enough with content marketing to grab the attention of the reader is the key to a successful business.

There are a few simple ways you can increase your sales with content marketing. The following are a few examples of ways to bring in the customers and keep them coming back for more.

Content Marketing

List Capture – The easiest way to build a list of potential customers if to offer something on your website for free. It could be as simple as a free report detailing more information about your product or a free copy of an eBook you have written. Enticing the customer to want to sign up for something will allow you to retain a list of customers to use to further in your marketing efforts.
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September 7, 2017
How to Create Compelling Content

How do you create compelling content?

The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help.

Compelling content is the best way to create a stir about your website, therefore increasing traffic and building a client base.

Create Compelling Content

There are important steps you need to take when writing content for your website.

Here are few to think about when planning the content that makes it onto your site.
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August 31, 2017
10 Ways to Market Your Content

The best content in the world won’t do any good unless there are people who are reading it. You need to market your content.

Marketing the content written for a website is one of the most important aspects in creating a site of value.

Knowing which form of marketing your content isn’t as tricky as it may seem. The Internet offers tons of effective marketing strategies and most are easily accomplished.

Market Your Content

The following are 10 ways in which you can market your content and start building your customer database in the process.
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August 24, 2017
5 Content Marketing Tips

There are a lot of different ways to get your product, service or website in front of potential customers online. Marketing with content is one of the most effective ways to do it. Here are 5 content marketing tips to making your content marketing stand out from the rest and work in your favour.

Content Marketing Tips

1. Varying Media Types – Don’t just rely on one specific style of delivery for your content. While articles are very useful and the most common form of content marketing, using video, audio and holding teleseminars are all equally appealing options to readers. Some of these take a little longer to create, but they all have their advantages. Using multiple forms of content delivery makes it easier to reach a larger audience.
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August 17, 2017
How to Get Current Customers to Refer You to Others

How do you get customers to refer you? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience.

How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

How to Get Customers to Refer You

The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

– Articles
– Special reports on hot topics in your niche
– Videos on YouTube
– Images/infographics
– Webinars
– PowerPoint presentations on Slideshare (now owned by Linkedin)
– Emalls in your email marketing platform and autoresponder
– Ecourses

And more.
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June 25, 2017