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  • Psssst… The best way to name your Infusionsoft Tags and Campaigns

    Psssst… The best way to name your Infusionsoft Tags and Campaigns

    Why do you need to set up a process with naming your Infusionsoft tags?

    Throughout your journey with Infusionsoft you will be creating numerous campaigns and will require many tags and emails. At some point you will want to reference historic campaigns and emails and you will want to sort through different tags to find names of SPECIFIC contacts that were part of a program you created. To make it easier for you, I recommend that you create a consistent and concise naming convention that follows a specific order.

    The below is an example for how to create a naming process for your product and event offers. I suggest that you have 5 sections to the name. One section will be the category and the other 4 will be in the Infusionsoft tag itself.

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  • How to Sustain Profits by Creating New Products and Services Related to Your Business

    How to Sustain Profits by Creating New Products and Services Related to Your Business

     One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

    The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.

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  • How to Position Yourself as a Thought Leader in Your Niche

    How to Position Yourself as a Thought Leader in Your Niche

    There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing.

    The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve?

    Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.

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  • How to Get Current Customers to Refer You to Others

    How to Get Current Customers to Refer You to Others

    How do you get customers to refer you? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience.

    How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

    How to Get Customers to Refer You

    The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

    – Articles
    – Special reports on hot topics in your niche
    – Videos on YouTube
    – Images/infographics
    – Webinars
    – PowerPoint presentations on Slideshare (now owned by Linkedin)
    – Emalls in your email marketing platform and autoresponder
    – Ecourses

    And more.

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  • Effective Ways to Partner with Influencers in Your Niche or Industry

    Effective Ways to Partner with Influencers in Your Niche or Industry

    You need to partner with influencers in your niche.

    Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products.

    Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition.

    One of the best ways to put yourself head and shoulders above the competition even in a crowded niche is to link yourself with key companies and influencers. In this ways you can offer all new products and services, increase your authority in your niche, and earn more income all at the same time.

    The easiest ways to accomplish this are through:

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