Blog

  • Important Reasons Why You Can’t Rely on Others to Promote Your Product

    Important Reasons Why You Can’t Rely on Others to Promote Your Product

    You may think that with a strong affiliate program behind you, you don’t need to do any buildups or marketing to promote your product because your affiliates will do it for you. Nothing could be further from the truth.

    Any published author, with the exception of the big names like Grisham, Macomber, King, and Patterson, know that you have to be your own best marketer and salesperson. Even if your publisher says they’ll market your book, you can’t count on their efforts alone.

    Promote Your Product

    The same is true for information marketing. The biggest push needs to come from you, not from your affiliates. The sales they make need to be gravy, not the meatloaf, if you follow my metaphor.

    The more buzz you can generate about your product, the more your affiliates will want to take part in the feeding frenzy by promoting alongside you, and offering the latest and greatest product on the virtual block.

    Here’s a short list of ways you MUST promote your information product:

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  • How to Integrate Leadpages with Infusionsoft

    How to Integrate Leadpages with Infusionsoft

    LeadPages is a great tool to create your opt-in pages to grow your email lists. What makes it even better is how easily it works with Infusionsoft. Here’s how to integrate Leadpages with Infusionsoft.

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  • A Big Dose of Reality – You Need to Stay in Touch with Customers

    A Big Dose of Reality – You Need to Stay in Touch with Customers

    In today’s post we’ll talk about how to stay in touch with customers.

    I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

    1. When he has a kid graduating from college or high school and we get an invitation.
    2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
    3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.

    You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.

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  • The Truth About What a High Producing Sales Funnel Looks Like

    The Truth About What a High Producing Sales Funnel Looks Like

    Let’s take a look at what a high producing sales funnel looks like.

    Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG!

    Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s the secret of how they do it:

    They have a sales funnel in place.

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  • Are Your Readers Clicking the links in Your Infusionsoft Emails?

    Are Your Readers Clicking the links in Your Infusionsoft Emails?

    As an Infusionsoft Support Specialist, I know how much work goes into creating Infusionsoft emails. You want your readers to go to your website – so you include links that direct them to go visit your site.

    How do you know though that they are clicking the links in your Infusionsoft emails?

    In my last Infusionsoft post “Psssst… The best way to name your Infusionsoft Tags and Campaigns”, I discussed the importance of having a consistent and concise naming convention for your tags. For this post, I want to discuss the behavior tag.

    As an Infusionsoft Support Specialist, I use the behavior tag quite frequently to test whether readers are clicking the links in the emails I send out.

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