Blog

  • Finding and Landing Clients – Five Ways

    Finding and Landing Clients – Five Ways

    Finding and landing clients for your virtual professional business can seem daunting. However, if you follow these five tips you’ll soon find yourself with a full roster of clients.

    If you don’t have customers you don’t have a business. It doesn’t matter if your business is virtual or a bricks and mortar business. You must have clients to have a true business. After all, the name of the game in any business is making money, right? A lot of virtual business owners do a lot of planning and learning but they never move to the next level and actually find a paying client.

    Five Ways for Finding and Landing Clients

    (more…)
  • Finding Opportunity in Difficult Times

    Finding Opportunity in Difficult Times

    We are living in a tough economic market. Despite the difficulties we are facing, we can still look to finding opportunity in these moments.

    “Oh dear!” cried Chicken Little, “the sky is falling…”

    The expression “the sky is falling” has become synonymous with a person jumping to an irrational conclusion and working everyone they meet into a panic. It can be argued that this is happening with the current economic situation—the public is being whipped into mass hysteria.

    Whether or not you believe the economic “sky” is falling (or that it’s already crashed around you), tough times have always provided great (and lucrative) opportunities. The trick is to know what to look for.

    So, how do you find opportunity during these tough times?

    (more…)
  • Everyday Leadership: It’s An Inside Job

    Everyday Leadership: It’s An Inside Job

    Too often, we believe that leadership is the domain of those with recognized authority, and the title to go with it: CEOs, association presidents, conductors, mayors. As such, we don’t see the everyday leadership that is present in our lives.

    David sparked a fruitful conversation around waste when he gently asked the cafeteria manager at his workplace whether food might be served without unnecessary containers or wrapping, unless requested.

    Susan worked a whole year to bring a group of high school students from New Zealand to the United States to train other students in an effective form of peer mediation.

    (more…)
  • Don’t Be Sorry: Never Treat Customers as Expendable

    Don’t Be Sorry: Never Treat Customers as Expendable

    One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a percent! Here’s why to never treat customers as expendable.

    But the problem with dealing with numbers that large is that you can view any one particular customer as unimportant. You might think, “Well, it doesn’t matter if so-and-so is unhappy because there are 999,999,999 other people I can sell to.” In a way, that’s true. But in an even more important way, it’s not.

    Treating Customers as Expendable

    When information marketers treat their customers as expendable, or easily replaced, you lose something valuable. You lose the trust of your market.

    (more…)
  • Why You Need to Have An Affiliate Network

    Why You Need to Have An Affiliate Network

    You probably already know that an affiliate network is a group of individuals who market your products on your behalf, and in return receives a commission on each sale they send your way. Commissions in the information marketing world can range from 50-75 percent, and sometimes can be as much as 100 percent.

    Many information marketers forego the affiliate network tactic for two main reasons:

    1. They think they will earn more money if they sell themselves.
    2. They think it takes too much time or is too difficult to set up an affiliate program.

    Let’s look at these one at a time:

    (more…)