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5 Content Marketing Tips

There are a lot of different ways to get your product, service or website in front of potential customers online. Marketing with content is one of the most effective ways to do it. Here are 5 content marketing tips to making your content marketing stand out from the rest and work in your favour.

Content Marketing Tips

1. Varying Media Types – Don’t just rely on one specific style of delivery for your content. While articles are very useful and the most common form of content marketing, using video, audio and holding teleseminars are all equally appealing options to readers. Some of these take a little longer to create, but they all have their advantages. Using multiple forms of content delivery makes it easier to reach a larger audience.
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August 17, 2017
Psssst… The best way to name your Infusionsoft Tags and Campaigns

Why do you need to set up a process with naming your Infusionsoft tags?

Throughout your journey with Infusionsoft you will be creating numerous campaigns and will require many tags and emails. At some point you will want to reference historic campaigns and emails and you will want to sort through different tags to find names of SPECIFIC contacts that were part of a program you created. To make it easier for you, I recommend that you create a consistent and concise naming convention that follows a specific order.

The below is an example for how to create a naming process for your product and event offers. I suggest that you have 5 sections to the name. One section will be the category and the other 4 will be in the Infusionsoft tag itself.
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August 10, 2017
How to Sustain Profits by Creating New Products and Services Related to Your Business

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.
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August 3, 2017
How to Position Yourself as a Thought Leader in Your Niche

There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve?

Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.
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July 28, 2017
How to Get Current Customers to Refer You to Others

According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

– Articles
– Special reports on hot topics in your niche
– Videos on YouTube
– Images/infographics
– Webinars
– PowerPoint presentations on Slideshare (now owned by Linkedin)
– Emalls in your email marketing platform and autoresponder
– Ecourses

And more.
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June 25, 2017

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