As an Infusionsoft Support Specialist, I know how much work goes into creating emails. You want your readers to go to your website – so you include links that direct them to go visit your site. How do you know though that they are clicking the links? In my last Infusionsoft post “Psssst… The...
The highest open rates for emails occur in the morning. However, if you send out an email based on a time zone in America, it means that your readers in Australia and Asia will receive it in the night time. Are you aware of Infusionsoft’s new feature that they have recently added – the...
The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help. Compelling content is the best way to create a stir about your website, therefore...
The best content in the world won’t do any good unless there are people who are reading it. Marketing the content written for a website is one of the most important aspects in creating a site of value. Knowing which form of marketing your content isn’t as tricky as it may seem. The...
There are a lot of different ways to get your product, service or website in front of potential customers online. Marketing with content is one of the most effective ways to do it. Here are 5 tips to making your content marketing stand out from the rest and work in your favor. 1....
Throughout your journey with Infusionsoft you will be creating numerous campaigns and will require many tags and emails. At some point you will want to reference historic campaigns and emails and you will want to sort through different tags to find names of SPECIFIC contacts that were part of a program you created....
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they...
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your...