Blog

  • Why You Need to Have An Affiliate Network

    Why You Need to Have An Affiliate Network

    You probably already know that an affiliate network is a group of individuals who market your products on your behalf, and in return receives a commission on each sale they send your way. Commissions in the information marketing world can range from 50-75 percent, and sometimes can be as much as 100 percent.

    Many information marketers forego the affiliate network tactic for two main reasons:

    1. They think they will earn more money if they sell themselves.
    2. They think it takes too much time or is too difficult to set up an affiliate program.

    Let’s look at these one at a time:

    (more…)
  • Important Reasons Why You Can’t Rely on Others to Promote Your Product

    Important Reasons Why You Can’t Rely on Others to Promote Your Product

    You may think that with a strong affiliate program behind you, you don’t need to do any promotions or marketing of your product because your affiliates will do it for you. Nothing could be further from the truth.

    Any published author, with the exception of the big names like Grisham, Macomber, King, and Patterson, know that you have to be your own best marketer and salesperson. Even if your publisher says they’ll market your book, you can’t count on their efforts alone.

    The same is true for information marketing. The biggest push needs to come from you, not from your affiliates. The sales they make need to be gravy, not the meatloaf, if you follow my metaphor. The more buzz you can generate about your product, the more your affiliates will want to take part in the feeding frenzy by promoting alongside you, and offering the latest and greatest product on the virtual block.

    Here’s a short list of ways you MUST promote your information product:

    (more…)
  • How to Integrate Leadpages with Infusionsoft

    How to Integrate Leadpages with Infusionsoft

    LeadPages is a great tool to create your opt-in pages to grow your email lists. What makes it even better is how easily it works with Infusionsoft. Here’s how to integrate Infusionsoft and Leadpages.

    (more…)
  • A Big Dose of Reality – You Need to Stay in Touch with Customers

    A Big Dose of Reality – You Need to Stay in Touch with Customers

    I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

    1. When he has a kid graduating from college or high school and we get an invitation.
    2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
    3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home by the lake.

    You know what? I think Rex is a jerk. Why? Because he only calls when he wants something. He thinks he’s “keeping in touch.” I think he’s using me.

    (more…)
  • The Truth About What a High Producing Sales Funnel Looks Like

    The Truth About What a High Producing Sales Funnel Looks Like

    Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG!

    Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s the secret of how they do it:

    They have a sales funnel in place.

    (more…)
Google Adsense Google Adsense Google Adsense Google Adsense