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  • How to Get Current Customers to Refer You to Others

    How to Get Current Customers to Refer You to Others

    How do you get customers to refer you? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience.

    How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

    How to Get Customers to Refer You

    The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

    – Articles
    – Special reports on hot topics in your niche
    – Videos on YouTube
    – Images/infographics
    – Webinars
    – PowerPoint presentations on Slideshare (now owned by Linkedin)
    – Emalls in your email marketing platform and autoresponder
    – Ecourses

    And more.

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  • Effective Ways to Partner with Influencers in Your Niche or Industry

    Effective Ways to Partner with Influencers in Your Niche or Industry

    You need to partner with influencers in your niche.

    Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products.

    Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition.

    One of the best ways to put yourself head and shoulders above the competition even in a crowded niche is to link yourself with key companies and influencers. In this ways you can offer all new products and services, increase your authority in your niche, and earn more income all at the same time.

    The easiest ways to accomplish this are through:

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  • Are You Hiding in Plain Site?

    Are You Hiding in Plain Site?

    Enhance your online presence with great niche-related features and make sure you are not hiding in plain site.

    These days, any serious business owner with a brain in their head has a website or blog to help market their business.

    A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.

    Are you hiding in plain site?

    If your website is more than a few years old, chances are it might not be mobile-friendly and you are indeed hiding in plain site. With the boom in Smartphones and tablet computers, this should be your first enhancement.

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