Our previous blog post was “5 Powerful Secrets for the TikTok Content Creator“. We will continue on this topic and talk about 3 more money making secrets for the TikTok content creator.
It is important for you to know that TikTok users do not like to be sold to so never try to push your products or services on them. Instead you want to entertain them and associate fun with your brand.
Many companies have achieved this not just the big brands like Google and GUESS Jeans. There are bakers with millions of followers and attorneys too. Anything is possible for the TikTok content creator.
1 – Hashtag Power for the TikTok Content Creator
Never underestimate the power of hashtags on TikTok. Yes they are important on other social media platforms too but on TikTok the right hashtag can literally mean the difference between success and failure.
You should always use the right hashtags on all of your video posts. It is a good idea to categorize your content as a TikTok content creator so use hashtags to good effect here as well. You want to use hashtags that will explain what your video is about.
When you use the right hashtags you will get more exposure and likes (hearts) as a TikTok content creator.
By using a hashtag that explains to the users properly what your video is about, and confirming this with your video you will build up your trust levels. Never use irrelevant or misleading hashtags on the platform.
There are many TikTok users that are looking for specific types of content. Hashtags are a way for them to find the content that they want. If your hashtags are relevant and your videos are good then you will increase your following.
You have a number of different ways to find the best hashtags. The first of these is to really get to know your audience. If you know that a proportion of them follow specific hashtags on TikTok then use these as well. If you just use random hashtags then your audience will not appreciate this.
Once you know what your audience really wants you can give it to them in your videos and use the correct hashtags to help them find your content. After you have built up your following as a TikTok content creator and have a strong connection with your audience then you can start to use customized hashtags that specifically relate to your brand.
There are influencers on TikTok that have millions of followers. What hashtags do they use? It is important that you take the time to learn from these influencers. They obviously know what they are doing or they wouldn’t have such a large audience.
Take a close look at the hashtags that influencers use and the trends that they ride on. Look at their most popular posts and identify the hashtags here. You can also look at some of their posts that didn’t perform very well so that you can avoid making the same mistakes.
If you have competitors that are achieving success as a TikTok content creator then take a look at their hashtags too. They are probably going to use the same hashtags with their posts so it will be fairly easy for you to spot this.
We are not suggesting that you should copy your competitors here. Just research what is working for them and see how this can inspire you to choose the right hashtags for your video posts.
There are two good tools you can use to find good hashtags for your TikTok account. The first of these is Seekmetrics. There is an easy to use interface with this tool and you can use the search feature to uncover hashtag ideas for your posts.
All you need to do is to type in keywords related to your brand and products and you will automatically receive suggestions. The other tool that performs a similar function is All Hashtag.
2 – Use the Right Marketing Strategies
Using the right marketing strategies with TikTok is crucial to your success. We believe that there are 3 main ways that you can market your business on TikTok which are:
- You create your own branded channel and upload relevant videos for your niche
- You can identify and work with influencers on TikTok to increase your reach on the platform
- You can advertise on TikTok
The most experienced marketers use a combination of these methods to achieve success. One of the best marketing strategies on TikTok is the hashtag challenge. We have already mentioned this previously and we will discuss it here again because it can really work well for you.
You need to come up with a challenge that will motivate TikTok users to participate and has a degree of difficulty. Never add a hashtag challenge that is so easy that everyone can do it. It is hardly a challenge then is it?
It is also important that you create a memorable hashtag for your challenge. It needs to relate to the challenge and be something that people will easily remember. When you are thinking about your challenge you need to focus on how it will be something fun to do and tie in with your brand at the same time.
The best challenges offer the user flexibility. This means that they can come up with their own ideas on how to complete the challenge. Never provide precise instructions on how to complete a challenge. Just give the users the basics and let them come up with their own solutions.
We have told you that the Duet feature is really popular so think about how you can use this to your advantage. You want to create a video that a lot of people will want to react to by creating their own videos and using the Duet feature.
Here are some suggestions for Duet videos:
- Users can hold a conversation with your video
- Users can sing to your video
- Users can give you a high five
- Users can finish your sentences
The possibilities are almost endless here. So get thinking because TikTok users really like the Duet feature and if you come up with some good ideas you will get a ton of engagement through these.
A great way to spread the word about your brand and products is to use TikTok influencers. It will be a lot easier for you to identify the good influencers on TikTok now as the platform is fairly new.
There are TikTok influencers that have millions of followers already. When you are looking for the right influencer always think about authenticity. Are they a good fit for your brand? If an influencer doesn’t think that your brand is a good fit for them then they will turn you down on TikTok. On other platforms they may not do this.
Tell your influencer that you want them to showcase your product in some way. Let them work out the best way to do this and create some videos which you can choose from. Never try to impose your thoughts for videos on a TikTok influencer.
Make it your mission to build a community on TikTok. Don’t just create one hashtag challenge and then just leave it at that. Think about the tone that you want to create around your brand and build your community around this.
One of the most effective strategies with TikTok is to encourage users to create their own content. Hashtag challenges do this as do Duet opportunities. TikTok users want to participate and get involved. So think about how you can give them the opportunity to participate around your brand.
Your goal with user generated content is to encourage users that like and connect with your brand to create and share videos of themselves using or interacting with your products in some way. When you can achieve this you will get a ton of engagement.
After you have created videos and posted them on TikTok then post them on your other social media channels too. Right now compilations of TikTok videos are very popular on YouTube for example. These will work well on Facebook and other platforms as well.
3 – Use TikTok Analytics
It is very important that you understand how well your TikTok profile is performing as you seek to gain TikTok followers and grow your online visibility. Also you need to know which of your videos are performing the best and which are underperforming.
There is an easy way to do this using the analytics built in to the TikTok platform.
You can drill down with TikTok analytics to see useful metrics for each one of your video posts. This is useful to assess whether the content was good or not, whether you used the right hashtags and so on.
Then there is your following. Is it growing or declining? Where are your followers from? TikTok analytics will show you all of this.
It will tell you which countries your TikTok followers are from on a percentage basis. You can use this information to see how followers from certain countries resonate with your content.
With the Content Insights section you can get the richest information about all of your video posts. You can see how many of your videos trended on the “For You” page for example and what the result of this was in terms of views and likes.
Here is the information that you can get on each of your video posts:
- Total hearts (likes) for the post
- Total comments for the post
- Total shares for the post
- Total video play time
- Total video views
- The Average watch time
- Sources of traffic
- Audience territories
- With Total hearts (likes) for the post
- Total comments for the post
- Total shares for the post
- Total video play time
- Total video views
- The Average watch time
- Sources of traffic
- Audience territories
With TikTok analytics you can see what has happened in your account over a 7 day or 28 day period.
When you examine your profile performance you can work out how long it takes users who are new to your content to follow you on average. This will make predicting the results of specific marketing campaigns a lot easier.
Money Making and the TikTok Content Creator
Now that you know the 8 money making secrets to marketing success with TikTok (3 from this post and 5 from the preceding post) you need to take action and start leveraging the platform to get the results that you want.
Use these 8 marketing strategies to gain TikTok followers, grow your online visibility and engineer your celebrity with TikTok.
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